STEP 1 of 7
Your brands
Click Brands in the left sidebar. The counters show Total Brands, Connected Channels, Brands with Keywords and brands with a Reply Voice Set.
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Guide 17 · Feedlio Brand
Create a Brand Assistant
Create a brand with its own AI assistant. Set up its basics, reply voice and contact details so it can answer customers in your voice, with you in the loop.
Video coming soonWhat you'll learn
- Create a new brand from the Brands page
- Fill in the brand basics and pick a category
- Choose a reply voice and accent colour
- Add audience, support details and keywords the AI should recognise
Before you start
Nothing to set up first. You can follow this guide straight away.
Step by step
Follow along in the app. Tick each step off as you go.
STEP 2 of 7
Add a new brand
Click New Brand at the top, or the Create a new brand card under All brands.
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12STEP 3 of 7
Brand basics
Under Brand basics, enter the Brand name, Website and a short Tagline that sums up what you do.
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STEP 4 of 7
Pick a category
Under Category, choose the one that fits best. There are thirty, so type in Filter categories to find yours quickly.
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STEP 5 of 7
Live preview
The Live preview updates as you type. The checklist under it shows what comes next: add your brand basics, connect a channel, and upload knowledge.
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STEP 6 of 7
Voice & colour
Pick the Reply voice the AI uses with customers. Choose an Accent color from the swatches or enter a hex code, then write a Description of what the brand does and who it's for.
- Friendly, Professional, Playful or Formal
- Pick or enter any accent colour
- Describe what the brand does
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12STEP 7 of 7
Audience & contact
Under Audience & contact, describe your customers in Who are your customers? and add a Support email and Support phone. List Keywords the AI should recognise, like refund or shipping, then click Create brand.
Next, teach your brand.
A new brand only knows its basics. Add knowledge and connect channels so it can answer real questions.
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Recap
Brand created
Click New Brand, add the name, website, tagline and category, pick a reply voice and colour, describe the brand, add audience and contact details, then create it.
Questions people ask
Which reply voices can I choose?
Friendly, Professional, Playful or Formal. The AI uses this voice when it answers customers.
How many categories are there?
Thirty. Type in Filter categories to narrow the list.
What are keywords for?
They are words the AI should recognise in customer messages, like refund, shipping or warranty.
What should I do after creating a brand?
Follow the checklist in the live preview. Connect a messaging channel, then upload knowledge the AI can answer from.
Video transcript
Read the full narration
0:00Feedlio Brand gives each of your brands its own AI assistant. It learns your business, connects to messaging channels, and answers customers in your voice, with you in the loop. Let's create one.
0:12Open Brands from the sidebar. The counters show how many brands you have, connected channels, and how many have keywords and a reply voice set up.
0:22Click New Brand, or the Create a new brand card, to get started.
0:27Enter the brand name, website, and a short tagline that captures what you do.
0:33Choose the category that fits best. There are thirty to pick from, and you can filter the list.
0:39The live preview updates as you type, and the checklist shows what's next: add your basics, connect a channel, and upload knowledge.
0:48Pick the reply voice the AI should use, friendly, professional, playful or formal, choose an accent colour, and describe what the brand does and who it's for.
0:59Finally, describe your customers, add a support email and phone, and list keywords the AI should recognise, like refund or shipping. Then click Create brand.
1:10Recap: click New Brand, add the name, website, tagline and category, pick a reply voice and colour, describe the brand, add audience and contact details, then create it.
1:22Your brand now has its own AI voice. Next, let's teach it with a knowledge base and connect messaging channels.
Was this guide helpful?Updated 7 Oct 2026
